{"title":"在线旅行社还是基于区块链的平台？","authors":"Guang-Xin Gao , Jian-Wu Bi","doi":"10.1016/j.annals.2024.103846","DOIUrl":null,"url":null,"abstract":"<div><div>Online travel agency has been used by most hotels to attract customers. However, hefty commissions and unverified reviews reduce hotels' cooperation intentions. Armed with unique advantages, blockchain-based platforms with higher blockchain-adoption costs can alternatively offer peer-to-peer booking service. This paper investigates the hotels' choice strategies on online travel platforms, blockchain-adoption conditions, and effects of blockchain-based platform. The results show that marginal blockchain cost, commission rate and customers' perceived distrust value of online reviews have great influence on the hotels' decisions. Although blockchain-based platforms can create win-win situations for hotel(s) and customers, they are not widely available as it is considered imperfect and costly. Alarmingly, there exists an invalidation effect of online travel platforms in a competitive market, resulting in non-equilibrium.</div></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Online travel agency or blockchain-based platform?\",\"authors\":\"Guang-Xin Gao , Jian-Wu Bi\",\"doi\":\"10.1016/j.annals.2024.103846\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<div><div>Online travel agency has been used by most hotels to attract customers. However, hefty commissions and unverified reviews reduce hotels' cooperation intentions. Armed with unique advantages, blockchain-based platforms with higher blockchain-adoption costs can alternatively offer peer-to-peer booking service. This paper investigates the hotels' choice strategies on online travel platforms, blockchain-adoption conditions, and effects of blockchain-based platform. The results show that marginal blockchain cost, commission rate and customers' perceived distrust value of online reviews have great influence on the hotels' decisions. Although blockchain-based platforms can create win-win situations for hotel(s) and customers, they are not widely available as it is considered imperfect and costly. Alarmingly, there exists an invalidation effect of online travel platforms in a competitive market, resulting in non-equilibrium.</div></div>\",\"PeriodicalId\":48452,\"journal\":{\"name\":\"Annals of Tourism Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":10.4000,\"publicationDate\":\"2024-10-03\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Annals of Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://www.sciencedirect.com/science/article/pii/S0160738324001233\",\"RegionNum\":1,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324001233","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Online travel agency or blockchain-based platform?
Online travel agency has been used by most hotels to attract customers. However, hefty commissions and unverified reviews reduce hotels' cooperation intentions. Armed with unique advantages, blockchain-based platforms with higher blockchain-adoption costs can alternatively offer peer-to-peer booking service. This paper investigates the hotels' choice strategies on online travel platforms, blockchain-adoption conditions, and effects of blockchain-based platform. The results show that marginal blockchain cost, commission rate and customers' perceived distrust value of online reviews have great influence on the hotels' decisions. Although blockchain-based platforms can create win-win situations for hotel(s) and customers, they are not widely available as it is considered imperfect and costly. Alarmingly, there exists an invalidation effect of online travel platforms in a competitive market, resulting in non-equilibrium.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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