基于对比语言-图像预训练的旅游照片探索旅游概念的情感层面

IF 10.9 1区 管理学 Q1 ENVIRONMENTAL STUDIES Tourism Management Pub Date : 2024-12-24 DOI:10.1016/j.tourman.2024.105117
Huy Quan Vu , Baobao Song , Gang Li , Rob Law
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引用次数: 0

摘要

了解旅游概念及其相关情感有助于推广旅游目的地,吸引寻求特定情感体验的游客。然而,旅游文献中很少有研究探讨旅游概念的情感方面,这可能是由于情感的抽象性,这使得捕捉和分析情感具有挑战性。本文介绍了一种新颖的方法,通过旅行照片有效地探索与旅行概念相关的情感,以解决这一空白。通过利用最先进的计算机视觉技术,对比语言图像预训练,我们的方法可以揭示各种旅行概念及其相关情绪。我们以澳大利亚为例,分析了9457名用户分享的436,177张照片,证明了该方法的有效性。该方法及其发现对研究人员和旅游管理者很有价值,为旅游营销和其他应用提供了对旅游概念情感方面的见解。
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Exploring emotional aspects of travel concepts via travel photos based on contrastive language-image pretraining
Understanding travel concepts and their associated emotions is beneficial for promoting tourism destinations and attracting travelers seeking specific emotional experiences. However, few studies in tourism literature have explored the emotional aspects of travel concepts, likely due to the abstract nature of emotion, which makes capturing and analyzing emotions challenging. This paper introduces a novel method for the effective exploration of emotions associated with travel concepts through travel photos to address this gap. By leveraging a state-of-the-art computer vision technique, Contrastive Language-Image Pretraining, our method can uncover various travel concepts and their associated emotions. We demonstrate the method's effectiveness through a case study of Australia, analyzing 436,177 photos shared by 9457 users. The method and its findings are valuable for researchers and tourism managers, offering insights into the emotional aspects of travel concepts for use in tourism marketing and other applications.
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来源期刊
Tourism Management
Tourism Management Multiple-
CiteScore
24.10
自引率
7.90%
发文量
190
审稿时长
45 days
期刊介绍: Tourism Management, the preeminent scholarly journal, concentrates on the comprehensive management aspects, encompassing planning and policy, within the realm of travel and tourism. Adopting an interdisciplinary perspective, the journal delves into international, national, and regional tourism, addressing various management challenges. Its content mirrors this integrative approach, featuring primary research articles, progress in tourism research, case studies, research notes, discussions on current issues, and book reviews. Emphasizing scholarly rigor, all published papers are expected to contribute to theoretical and/or methodological advancements while offering specific insights relevant to tourism management and policy.
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