When learning from limited experience takes off: Linear/curvilinear relationships between decision-making comprehensiveness and sustainable supply chain performance under contingent conditions

Studies examining the effect of sustainability decision-making comprehensiveness among supply chain alliances on sustainable supply chain management (SSCM) performance have been underrepresented in the current literature. This linking relationship is investigated herein through the theoretical lens of the Organizational Learning Curve (OLC) and Learning from Limited Experience (LLE), and detailed insights under contingent conditions are also provided. The field research is based on a mixed-method approach, including two sequential studies—a quantitative survey followed by a qualitative study in Vietnam. Their results confirm and validate the proposed J-shaped, curvilinear effects of sustainability decision-making comprehensiveness on economic and social sustainability performances and a linear effect on environmental sustainability performance. Moreover, competitive intensity and opportunism moderate these direct effect relationships. We contribute to a crucial gap within the SSCM literature and expand the applications of both OLC and LLE while drawing up a set of practical guidelines in the studied subject matter.