Strategic analysis of the industry for '93.

Continued industry consolidation and head-to-head competition, especially among large industrial companies is expected once again for 1993. Industry growth exceeding gross domestic product (GDP) also should continue. Although much of the industry experienced recession-imposed margin pressures during the past year, the low-inflation economy is providing a positive environment for improved profitability. The industry's core customer base continues to be stable. In fact, six of those industries--health and medical services, telecommunication services, communications, motor vehicles and parts, travel/transportation services, and food and related products--are among the top 12 U.S. industries picked for growth. TRSA's Long Range Planning Committee and association staff have developed this strategic analysis of the industry to help member companies develop their own action plans.