救世军采用密集的个人修炼运动。

Fund raising management Pub Date : 1999-09-01
J Fitzpatrick
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引用次数: 0

摘要

培养计划的目标是通过与捐赠者建立良好的个人关系来增加现金收入。他们决定,在最初的几年里,在这种关系建立之前,不会直接要求任何人提供更多的钱。
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Salvation Army utilizes intensive personal cultivation campaign.

The cultivation program goal was to increase the cash income through developing good personal rapport with donors. It was decided that no one would be directly asked to give more money during the first couple of years until that rapport was established.

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On accountability. On gratitude. Evaluating and choosing a fund-raising database program. American Red Cross releases September 11 report. 2003 non-profit software guide.
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