对于难以辨认和难以阅读的DTC(直接面向消费者)简要总结,哪个处方是大手术还是安乐死?

Managed care quarterly Pub Date : 2002-01-01
Mark Hochhauser
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引用次数: 0

摘要

医疗保健费用正在上升,主要是由于处方药使用的增加,主要是由于电视、报纸和杂志上直接面向消费者的药品广告。然而,FDA对直接面向消费者的药品广告的简短摘要的要求产生了无效的摘要,因为它们难以辨认和不可读,造成信息过载,并且需要大多数消费者不具备的识字技能。如果FDA希望简短的摘要以患者友好的格式呈现,它应该提供文档设计模板和简单的语言示例。除非写了简短的摘要,以便普通病人能够理解,否则它们应该被彻底检查或废除。
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Which prescription for the illegible and unreadable DTC (direct-to-consumer) brief summary--major surgery or euthanasia?

Healthcare costs are rising, mostly because of increased prescription drug use, chiefly as the result of direct-to-consumer drug ads on television, newspapers, and magazines. However, the FDA's requirement for a brief summary in direct-to-consumer drug ads has produced summaries that are ineffective because they are illegible and unreadable, create information overload, and require literacy skills not possessed by most consumers. If the FDA wants brief summaries to be in a patient-friendly format, it should provide document design templates and plain language examples. Unless brief summaries are written so that they can be understood by the average patient, they should be overhauled or done away with.

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