The Customer Is Always Right? Patient-Reported Outcome Measures Have Fans and Detractors.

For too long, some doctors say measures of a physician's quality of care have been about process: the average length of a patient stay, for example, or a patient's readmission rate. The bottom line is results, and that's why a shift to patient-reported outcome (PRO) measures is necessary. However, even proponents of PRO measures note that collecting the information from patients for those metrics places burdens on physicians, and some remain skeptical of bonuses and penalties tied to a measure that derives from a subjective factor: what patients think.