在费城蓝十字，你永远不会感到孤独。非传统的竞选承诺保险公司在需要的时候提供支持。

Profiles in healthcare communications Pub Date : 2006-11-01

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摘要

新推出的支持独立的电视广告“蓝十字”与热情和模糊截然相反。事实上，他们是孤立的，几乎令人不寒而栗，但这就是重点。生病或受伤会让你感到孤独，但拥有蓝十字保险意味着有人一直陪伴在你身边。

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'Never feel alone' with Blue Cross Philadelphia. Nontraditional campaign promises the insurer's support during times of need.

New TV spots campaigning for Independence Blue Cross are the opposite of warm and fuzzy. In fact, they're isolating and almost chilling, but that's the point. Being sick or injured can make you feel alone, but having Blue Cross insurance means someone is always there with you.

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Profiles in healthcare communications

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