Organisational Drivers and Challenges in Circular Economy Implementation: An Issue Life Cycle Approach

Business is a significant cause of various global sustainability challenges addressed by the Circular Economy (CE), making companies instrumental in the transition from a linear economic model to a circular one. While drivers and challenges in corporate CE implementation have been researched on an organisational level, a more detailed understanding is needed regarding their contextual nature and interplay with the evolution of CE implementation in a company. Utilising issue life cycle theory, this study contributes to the literature on CE implementation in business by displaying differences in corporate CE implementation drivers and challenges, relating to the time since starting, and the degree of corporate CE implementation. Moreover, it makes a significant contribution to issue life cycle theory by demonstrating how drivers and challenges can shape the progression of a corporate response to an issue. This understanding is crucial in identifying the right support mechanisms for companies in different phases of CE implementation.