So close, Yet So Far: Stopping Short of Killing Implicit Bias

The authors of the target article (Gawronski, Ledgerwood, & Eastwick, this issue) are to be commended for their important and insightful analysis on the state of implicit bias research. They introduce and discuss the critical distinction between bias on implicit measures and implicit bias itself. However, the authors want to have their cake and eat it too, and this causes them to stop short in fully applying their analysis. In this commentary, I take the authors seriously and draw out their analysis to its logical conclusion. In doing so, three points are raised: