下一步该去哪里?考察特许经营扩张和地点对美国职业足球大联盟比赛水平上座率的影响

IF 1.8 3区经济学 Q2 ECONOMICS Journal of Sports Economics Pub Date : 2022-01-07 DOI:10.1177/15270025211067795

Dirk Semmelroth, B. Frick, R. Simmons, H. Sung

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引用次数: 0

摘要

使用美国职业足球大联盟2006年至2019年期间4000多个比赛级别观察的大型数据集，我们调查了上座率需求的决定因素。关注特许经营扩张和区位效应，我们发现该组织做出的一些决定对联赛收入产生了积极影响。虽然去人口众多的城市，并且已经在附近举办了NFL或NBA球队，这与比赛的上座率呈正相关，但地理位置接近的MLB和NHL球队的存在对MLS的收入不利。我们的研究结果表明，需要对MLS的扩张政策采取更加细致和选择性的方法。

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Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer

Using a large dataset with over 4,000 game-level observations from Major League Soccer over the period 2006 to 2019 we investigate the determinants of attendance demand. Focusing on franchise expansion and location effects, we find that some decisions made by the organization had positive impacts on league revenues. While going to cities with a large population and already hosting nearby NFL or NBA teams is positively associated with game attendance, the presence of geographically close MLB and NHL teams is detrimental to MLS revenues. Our results suggest a need for a more nuanced and selective approach to MLS expansion policy.

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来源期刊

Journal of Sports Economics Multiple-

CiteScore

3.20

自引率

17.60%

发文量

期刊介绍： Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.

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