企业社会责任在发达市场和新兴市场提升区位优势的战略机遇方面

IF 0.7 Q4 BUSINESS AD-minister Pub Date : 2022-12-14 DOI:10.17230/ad-minister.41.5
M. Ilieva
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引用次数: 0

摘要

本案例研究考察了一家日本公司如何利用企业社会责任和ESG活动纳入新的全球扩张战略,并加强其在世界各地的利益相关者关系。作者采用个案研究的方法,在39个地区和国家中,分为母国和东道国,采用单一背景、多单元分析和模式匹配的方法。东道国还分为“发达国家”、“新兴国家”和“最不发达国家”。这项研究为现有文献做出了贡献,表明发达市场和新兴市场都为公司创造了战略资产。它还证明了跨国公司在新兴和发达市场的利益相关者决定了企业社会责任实践,因为许多发达国家需要企业社会责任活动来支持其社会中的弱势群体。本研究探讨了跨国公司在最不发达国家贫困与发展方面的企业社会责任活动研究不足的领域。
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Strategic Opportunities Aspect of CSR for Improving Location Advantages in Developed and Emerging Markets
This case study examines how a Japanese company uses CSR and ESG activities to incorporate a new global expansion strategy and strengthen its stakeholders’ relations in different locations around the world. The author uses a case study method with a single setting, and multiple units of analysis and pattern matching among 39 regions and countries, divided into home and host countries. The host countries are additionally divided into ‘developed’, ‘emerging’, and ‘least developed’. This study contributes to the extant literature by showing that both developed and emerging markets create strategic assets for the company. It also proved MNE’s stakeholders in emerging and developed markets determined the CSR practices because many developed countries need CSR activities to support vulnerable groups within their societies. This study explores the under-researched area of MNEs’ CSR activities regarding poverty and development in least-developed countries.
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来源期刊
AD-minister
AD-minister BUSINESS-
自引率
55.60%
发文量
0
审稿时长
5 weeks
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