The rise of “gaslighting”: debates about disinformation on Twitter and 4chan, and the possibility of a “good echo chamber”

ABSTRACT Public concern about “gaslighting” has increased significantly in recent years, both in sociology and the public imagination. As well as describing abuse in romantic relationships, the term has provided a lens for popular understanding of “post-truth” politics. Given that metaphors influence how problems are conceptualized and responded to, we ask how “gaslighting” shapes popular responses to disinformation on Twitter and the conspiracy-rich 4chan. We find that discussions of gaslighting increased significantly on both platforms between 2020–2021, and spiked during the week of the United States 2020 election. We also show that the metaphor can powerfully contest disinformation, while at the same time spread self-sealing and self-fulfilling anxieties about deception that are resistant to disagreement. In light of these findings, we consider how a well designed and well intentioned “good echo chamber” might constitute a technique of resistance to online disinformation.