北美所有权对西班牙职业足球商业、管理和沟通模式的影响——以马略卡皇家足球俱乐部为例(2016-2021)

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2022-06-03 DOI:10.1177/21674795221106118
X. Ginesta, N. I. Faedo
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引用次数: 0

摘要

本文的目的是分析随着2016年新的北美大股东(ACQ Legacy Partners LLC)的到来,西甲足球俱乐部RCD Mallorca管理模式的变化。它还分析了记者对新所有权的看法。我们的方法是案例研究设计,使用定性方法三角测量:与实体的非体育高管进行焦点小组讨论,非参与者观察,对马略卡刚果民盟首席执行官及其传播总监进行深入采访,以及对定期报道俱乐部信息的记者进行半结构化采访。研究结果表明,俱乐部是如何将其管理模式从专注于短期发展为理性和分析的长期规划模式的。与此同时,记者们批评说,他们正在经历一个去中介化的过程,因为由于新数字环境的潜力,俱乐部最终在内容创作方面与他们竞争。
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The Influence of North American Ownership on the Business, Management, and Communication Model of Spanish Professional Football: A Case Study of Real Club Deportivo Mallorca (2016–2021)
The objective of this article is to analyze the changes in the management model of RCD Mallorca, a LaLiga football club, with the arrival of a new, North American majority shareholder (ACQ Legacy Partners LLC) in 2016. It also analyzes journalists’ perception of the new ownership. Our method is a case study design, using qualitative methodological triangulation: a focus group discussion with non-sports executives of the entity, non-participant observation, in-depth interviews with the CEO of RCD Mallorca and its Director of Communication, as well as semi-structured interviews with journalists that regularly cover the club’s information. The results show how the club has developed its management model from one focused on the short-term to a rational and analytical one that incorporates long-term planning. Meanwhile, journalists criticize that they are experiencing a process of disintermediation, since the club ends up competing with them in content creation thanks to the potential of the new digital environment.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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