Women Entrepreneurship and Household Wellbeing: An Exploratory Study of Khyber Pakhtunkhwa

Women entrepreneurship is getting an ever increased attention in the recent era. Women entrepreneurs are appearing as potential players in Pakistan’s economy. Women are more than 50% of the national population and are economically utilizing their potentialthat not only leads to individual growth but household wellbeing.Literature hasmostly documented the gender bias, the opportunities and constraints faced by women entrepreneurs.However, how significantly these women entrepreneurs contribute to the well being of their households have not been explored yet. Therefore, the current paperattempts to explore the role of women owned entrepreneurial venturesin their household wellbeingin Khyber Pakhtunkhwa, Pakistan.A Qualitative approach is adopted to conduct the research study. Primary data is collected through face to face in-depth interviews with 30 women entrepreneursthrough purposive sampling technique. The research study explored that women entrepreneurs are making significant contributions towards the education, health and raising living standards of their households thereby, increasing the overall wellbeing of their households.