Ensuring safe behaviour on a global scale: L’Oréal’s approach

Abstract A case study is presented that systematically examines how L’Oréal builds upon compliance to prevent unsafe behaviour globally. It does so by using a gap analysis methodology to compare the content and implementation of L’Oréal’s approach with a template that captures essential evidence-based behaviour change features for Occupational Health and Safety (OSH) interventions. Strategies are unpacked for maintaining OSH prioritization in a multinational organization with a strong commercial tradition, and for ensuring global standard adherence across a culturally diverse workforce. This case study demonstrates how an OSH behaviour change evidence-based gap analysis can guide a company on how it can more reliably improve the effectiveness of its approach by filling gaps in content and implementation. As is occurring in other behaviour change fields, such methodology could help pave the way for a much-needed standardized approach to designing, implementing and evaluating behaviour change in the OSH context.