Paula Chimenti, Marcelo Guedes Carneiro, Antonio Roberto Ramos Nogueira, M. Rodrigues, Sabrina Trindade Alves
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Social Networks Uses and Motivations: Proposition and Test of an Integrative Model
Abstract This study (1) identifies motivations for using social networks (SNs) and (2) tests an integrative model. A systematic literature review was conducted followed by mixed-method research. Technology, social, and individual domains of SNs motivators were identified. The qualitative stage of the research supported the selection of the variables to be tested, and the survey tested these motivations with a sample of 468 respondents. As a result, a new model highlighting the main motivations for using online social networks emerged. Competition and Collective Narrative are new constructs that explain social media use, together with Escapism, Information, Identity, and Socialization.
期刊介绍:
Latin American Business Review is a quarterly, refereed journal which facilitates the exchange of information and new ideas between academics, business practitioners, public policymakers, and those in the international development community. Special features of the journal will keep you current on various teaching, research, and information sources. These activities all focus on the business and economic environment of the diverse and dynamic countries of the Americas.