Performing Pan American Airways through coloniality: an ANTi-History approach to narratives and business history

Abstract This paper centers on the role of narratives in business history from an ANTi-History perspective. We focus on the networked processes through which narratives are told of, for, and by multi-national companies embed the development of ‘new imperialism’ and coloniality. We set out to achieve this through a discussion and application of ANTi-History to a study of Pan American Airways and particularly its performance as a maturing multi-national company and its relationship to postcoloniality. In the process, we also hope to contribute to recent calls in business history for more explicit accounts of the methods used in the development of historical accounts. We are concerned to encourage ‘a narrative turn in business history’ but also to do so critically, i.e. to reveal some of the strengths and limitations of a narrative turn. We conclude with reflections on the relationship between methods and the production of (business) history.