Improving the organization of maritime tourism

The sphere of sea tourism has massive potential for development; however, it requires the development of recommendations for effective organization. The primary research method is journalistic research, which allows for analysis of the subject of research from different angles and the use of additional data; in particular, the study results were based on official statistics, publications in reputable publishing houses, and the authors’ surveys and observations. The purpose of the article is to develop recommendations for the effective organization of maritime tourism. To achieve the goal, the authors analyzed the leading indicators of world statistics of sea tourism (on the example of cruises), identified the main trends and made forecasts that showed the study’s relevance. The authors also thoroughly conducted an analytical analysis of the subject of the study. They analyzed the global sea cruise industry market statistics, the prospects for the sea tourism market, and the impact of the COVID-19 pandemic on the cruise industry. The authors conducted a survey and analyzed the reasons and factors influencing the choice in favour of sea tourism. The study made it possible to propose a mechanism for the effective organization of sea tourism in the country, which was tested on the example of the Odessa region and proved to be effective.