苹果案。数字时代的建筑、全球市场和信息技术

Ardeth Pub Date : 2018-10-01 DOI:10.17454/ARDETH03.04
L. Malfona
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引用次数: 0

摘要

本文围绕建筑形式、全球市场和数字技术之间的关系,探讨了企业在真实与虚拟、局部与全球空间之间的争议性。写作包含两条相互交叉的阅读路径。一方面,它聚焦于苹果企业的最新建筑,通过与之前的一些建筑体验的形式和隐喻比较进行分析,包括斯坦福大学校园和Chaux的皇家盐场。另一方面,本文关注苹果电脑在构建其竞争形象时所使用的策略,并通过对早期体验、产品、商业广告和建筑等原始数据的阅读,分析了合适的公司风格,我们可以将其定义为“苹果架构”
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The Apple Case. Architecture, Global Market, and Information Technology in the Digital Age
Focusing on the relationship among architectural form, global market, and digital technologies, this essay investigates the controversial nature of the corporation, between real and virtual, local and global space. The writing contains two intersecting paths of reading. On the one hand, it focuses on the latest building of the Apple enterprise, which is analyzed through a formal as well as metaphorical comparison with some previous architectural experiences, including both the Stanford academic campus and the Royal Saltworks of Chaux. On the other hand, the paper focuses on the strategies used by Apple Computers in the construction of its competitive image, and passing through a reading of primary data, such as early experiences, products, commercials, and buildings, it analyzes the proper company’s style, that we can define as “Apple Architecture”
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