User Acceptance of Metaverse: An Analysis for e-Commerce in the Framework of Technology Acceptance Model (TAM)

The increase in technology has directed society to penetrate more towards electronic channels. Usage of the internet and e-commerce has been growing dramatically year by year. Thus, households’ daily life has become more digitalised, leading innovative entrepreneurs to find new technologies. Firstly, the World has seen the emergence of blockchain technologies in recent years. In the more recent period, terms like Metaverse and NFT became popular. This study aims to analyse Metaverse and NFT terms with Technology Acceptance Model, and accordingly, a structural equation analysis has been conducted via Smart PLS 3. According to the analysis results, Perceived compatibility, enjoyment, and trust have a significant and positive effect on perceived usefulness, the mediation effect has been accepted, and other hypotheses have been rejected. Afterwards, all these results were interpreted accordingly to the analysis.