THE POSSIBILITY OF PROMOTING THE CULTURAL HERITAGE OF SERBIA THROUGH A CULTURAL ROUTE OF FORTIFIED TOWNS

The promotion of fortified towns, as Serbia’s significant cultural heritage, represents a major element of tourism development. The main goals of this paper are to highlight the tourism potential of fortifications in Serbia and to investigate the prospect of creating a cultural route of fortified towns. The route is comprised of six fortresses. This article applies CREM (Cultural Route Evaluation Model) to assess the tourism potential of fortified towns and the possibility of linking them in a thematic route. The CREM model provided principal information about the possibilities of developing cultural routes, and details about the sites’ requirements. Furthermore, it identified the main areas in need of improvement at each fortress to be visited by a substantial number of tourists in the upcoming period.