Research on Innovation Performance of VR and Tobacco Industrial Cluster Based on Structural Equation Model

As a traditional industry, the tobacco industry is an important part of the national economy and has an important position in meeting social consumption demand and increasing national and local fiscal revenue. And VR industry, as an emerging industrial economy, can effectively empower the development of tobacco industry. To further promote the development of VR and tobacco industry clusters and optimize the industrial structure, this paper constructs a conceptual model of the factors influencing the innovation performance of VR and tobacco industry clusters from a social network perspective based on the triple helix theory. Structural equation method and data of relevant companies of VR and tobacco industry in Nanchang is used to study the influencing factors of their innovation performance, and further examines the influence mechanism of R&D investment, government behavior and cluster atmosphere on innovation performance of these two industrial clusters. The results show that R&D investment, government behavior and cluster atmosphere have positive effects on innovation performance of Nanchang VR and tobacco industry cluster. The conclusions of this paper enrich the influencing factors of cluster innovation performance and expand the scope of innovation performance theory in the context of VR and tobacco industrial cluster.