重新审视市场结构:资源优势理论与市场供应生态系统视角

D. Arnett, M. Dass, Kshitij Bhoumik
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引用次数: 5

摘要

摘要了解市场结构是企业成功的核心。它有助于组织了解竞争,进而制定提高绩效的战略。市场结构文献传统上由三个学派驱动,即供给侧竞争、需求侧竞争和目标市场竞争。然而,研究人员正在开发更复杂的市场结构模型,这些模型受到生态系统概念的启发,并得到网络分析技术的支持。在这篇文章中,我们提出了基于生态系统隐喻方法的关于市场结构的新见解。特别是,我们提出,可以使用六种基于生态系统的关系(互惠关系、共生关系、中性关系、舒适关系、寄生关系和竞争关系)对市场结构进行分类,这六种关系基于市场产品的销售如何影响同一生态系统中其他产品的销售。基于这些关系,我们详细研究了这些关系,并为未来的研究提供了建议。
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Re-examining market structures: Resource-Advantage theory and the market offering ecosystem perspective
ABSTRACT Understanding market structure is central to firms’ success. It helps organizations understand competition and in turn develop strategies to improve performance. The market structure literature is traditionally driven by three schools of thoughts, supply-side competition, demand-side competition, and target market-based competition. However, researchers are developing more intricate models of market structures, which are inspired by the ecosystem concept and are supported by network analysis techniques. In this article, we present new insights regarding market structures based on an ecosystem metaphor approach. In particular, we propose that a market structure can be classified using six ecosystem-based relationships (mutualism, commensalism, neutralism, amensalism, parasitism, and competition), which are based on how the sales of a market offering affects the sales of other offerings in the same ecosystem. Based on these relationships, we examine these relationships in detail and provide proposals for future research.
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CiteScore
4.00
自引率
6.20%
发文量
21
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