挠痒巨人:重组大卖场

IF 0.1 0 ARCHITECTURE Materia Arquitectura Pub Date : 2021-04-30 DOI:10.56255/ma.v0i19.436
Kim Courrèges
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引用次数: 0

摘要

大规模消费文化几乎已经超越了我们生活的所有领域和可用的领域。20世纪中期孵化的一种特定类型是大卖场,这是一种特定而复杂的资本积累方式——集体自由消失了——由一种通用而灵活的结构定义,在这种结构中,我们只能作为个人消费者存在。在过去的几年里,大卖场模式,农业综合企业和大规模生产的圣殿,开始受到消费者习惯变化的影响:在线市场的发展和向定制的转变——或者更好地说,回归更人性化消费方式的意愿——抑制了这些零售结构提供的超规模服务。在这些新的框架和条件下,建筑有很多话要说。作为共同战略知识的一种形式,它实际上可以有助于以明确的议程改革过时和传统的模式。大卖场只是在世界必要的共同化背景下可以进行修正和转型的模式之一。
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Tickling the Giant: Restructuring the Hypermarket
Big scale consumption culture has overtaken practically all the spheres of our life and territories available. One of the specific typologies incubated during mid-20th Century is the hypermarket, specific and complex device of capital accumulation – where collective freedom disappears – defined by a generic and flexible structure in which we can only exist as individual consumers. In the last few years, the hypermarket model, temple of agribusiness and mass production, started to suffer from the changes in consumer’s habits: the development of online market and the shift towards customization – or better said, the will to come back to a more human way of consuming – have put in check the overscale offer provided by these retail structures. Architecture has a lot to say within these new frame and conditions. As a form of common strategic knowledge, it can actually contribute in the process of reforming obsolescent and conventional models with a clear agenda. The hypermarket is just one of the models that can be subject to correction and transformation in the context of the necessary commonalization of the world.
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PARA UN FORO QUE AÚN ESTÁ POR VENIR: ENTREVISTA CON SUSAN SCHUPPLI EL LUGAR DEL MATERIAL UN MANIFIESTO POR LA RECIRCULACIÓN STRATA INCOGNITA: CUATRO ESCENOGRAFÍAS ALEGÓRICAS DE NUESTRA RELACIÓN CON LOS SUELOS FOLIFOBIA
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