Dynamics of entrepreneurial belonging among Mexican female entrepreneurs

Purpose Understanding belonging provides a better insight into the structural, political, cultural and gendered elements of entrepreneurship. This paper aims to focus on Mexican female entrepreneurs’ (MFE) experiences in managing material and affective aspects of entrepreneurial belonging during the start-up and transition phase to become an established business owner. Design/methodology/approach The narrative analysis is based on qualitative interview data with 11 MFE in Mexico. Findings The analysis reveals that MFEs’ sense of belonging evolves from self-oriented to more socially-oriented identity claims. In the former, the need to “fit in” and achieve material aspects of belonging is intertwined with gender and family responsibilities. In the latter, the need to “stand out” and achieve affective aspects of belonging is intertwined with validating entrepreneurial achievements by challenging gendered assumptions and helping others through the notion of “sisterhood.” Originality/value The paper extends the understanding of the relation of material and affective aspects of belonging as an “evolving” process from the nascent stage to the established stage of entrepreneurship. Within the evolving process of entrepreneurial belonging, a shift from material to affective aspects unveils a theoretical framework that relates belonging, gender and entrepreneurship in context. This process seems to regulate entrepreneur’s agency in what they interpret as acceptable while standing up against challenges and legitimizing belonging through the emergence of a “sisterhood.”