网络用户媒介活动的个体策略

O. Grimov, V. A. Belkina
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引用次数: 0

摘要

本文致力于分析当今社交媒体生态系统(社交网络、博客、主机、信使、移动应用程序等)中互联网用户媒体活动的实际策略它们形成了辩证统一,以及关注作为直接媒介主体的个体的学科导向研究光学的问题化。借助于传入和传出活动标记系统,分析了个体和媒介生态系统的相互作用。传入活动被作者理解为媒体活动实践实现的制度因素和环境因素的总和,传出活动被理解为个人在实现媒体实践中的个人活动特征。研究表明,传入和传出活动的主导类型的配置形成了个体媒介策略。作者的社会学研究使用因子分析(社交网络用户在线民意调查,N=1000)从理论上和实证上证明,实际上存在四种类型的个人媒体策略:包容性开放、完全开放、包容性保守和完全保守。研究发现,大多数互联网用户(38.3%)使用完全开放的策略,认为现代媒体条件过于自由,因此需要控制和限制。在结论中,给出了以下科学探究对本研究主题的展望方向。
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The individual strategies of Internet users’ media activity
The article is dedicated to the analyses of actual strategies of Internet users’ media activity in the ecosystem of today’s social media (social networks, blogs, hostings, messengers, mobile applications, etc.). The base of the author’s approach that specifies the novelty of the research lies on the analyses of the users’ media activity as a complex of media consumption and production which make a dialectical unity, as well as on the problematization of subject oriented research optics which draws attention to the individual as a direct media subject. The interaction of the individual and media ecosystem is analyzed with the help of a system of incoming and outcoming activity markers. The incoming activity is understood by the authors as a total of institutional and environmental factors of media activity practices realization, the outcoming one is understood as the characteristic of individual’s personal activity in realizing media practices. It is shown that the configuration of the dominant types of incoming and outcoming activity forms the individual media strategy. It is theoretically based and empirically proved by the author’s sociological research with the use of factor analyses (online poll of social network users, N = 1000) that there practically exist four types of individual media strategies: inclusively open, exclusively open, inclusively conservative and exclusively conservative ones. It is found out that the majority of the Internet users (38,3%) use the exclusively open strategy, estimate modern media conditions as too liberal and thus needing control and restrictions. In the conclusion there are shown the perspective directions of the following scientific enquiry on the topic of the research.
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0.00%
发文量
48
审稿时长
8 weeks
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