Does Domestic and Global Environmental Events can Stimulated Purchase Intention E-Motorcycle?

One of the causes of environmental degradation is human behaviour that destroys environment. This environmental phenomenon can arise from both the domestic and global spheres, where domestic means that it comes from the immediate environment and global means that it comes from a multinational environment. Knowledge of these two types of events is thought to be able to influence the desire to buy ‘green’ products and can be stronger if the environmental knowledge of the individual is also already strong. This study seeks to test the relationship of these variables using a video documentary stimulus and processing through structural equation modelling. The results show that environmental knowledge is much stronger in influencing domestic environmental concerns than global environmental concerns. In addition, the results also explain that global environmental concerns have a stronger influence on an individual’s decision to buy green products. Indonesian’s government should make a policy about increasing public service advertisement that provides information on global disasters to encourage the purchase of green products.