PyeongChang, Pyongyang, or Pyeonghwa (peace in Korean) olympic games? An exploration of partisan media and framing effects

ABSTRACT The PyeongChang 2018 Winter Olympic Games held in South Korea drew much political attention due to its potential to resolve the ongoing political and military tensions on the divided Korean Peninsula. Given the divisive South Korean public discourse on warming ties with the North, this study uses framing theory to compare the frames employed by two partisan South Korean newspapers to cover the mega sporting event. Our analyses reveal significant framing differences between conservative and liberal sources, suggesting their potential effect on citizen attitudes and beliefs about the role of the Olympics. Theoretical and methodological implications are discussed.