War Discourse on TV: A Glimpse into Russian Political Talk Shows (2014 and 2022)

Abstract This article examines the war discourse on Russian television, particularly in political talk show broadcasts aired after Russia’s invasion of Ukraine on February 24, 2022. The question of how the two conflicting parties, Russia and Ukraine, are portrayed verbally and visually in these shows is specifically emphasized. While the quantitative analysis traces a massive increase in Russian talk show broadcasts since the beginning of the war, the Critical Discourse Analysis demonstrates which strategies are utilized to demonise and defame the Ukrainian side and to legitimise the war. By comparing the current war discourse with the Ukraine discourse in 2014, this study shows that talk shows have undertaken a significant role in supporting the war and have become a puissant didactic tool to influence and manipulate public opinion by perennially repeating key governmental messages and efficiently orchestrating all visual, verbal, and non-verbal means at their disposal.