Tindak Tutur Protokol Kesehatan CHSE di Kawasan Pariwisata Kabupaten Badung Bali

Health protocols set by the central and regional governments are closely related to the use of speech acts that state orders, appeals, and prohibitions both in agencies and in public spaces. This study aims to examine the form, function, and meaning of language in its implementation as a communication medium for health protocols campaigned by the government. CHSE includes Cleanliness, Health, Safety, Environment. CHSE is one of the strategies of the Ministry of Tourism and Creative Economy in restoring the tourism sector. The method used in this study is a qualitative descriptive with a natural setting to examine the dynamics of the form, function, and meaning of the health protocol language implemented in the Badung tourism area. The object of this research is illocutionary communicative acts in the language of health protocols. Research data in the form of language forms of health protocols were analyzed using a pragmatic perspective to find out how the context of the situation affects the way of interpreting sentences and utterances related to the language of health protocols by paying attention to certain contexts. Thus, it can be concluded that the CHSE health protocol can simply be referred to as a public service advertisement or commonly referred to as a social campaign using illocutionary communicative speech acts. The implications of this study can be used as a reference in designing a