不要回头看?视频游戏行业的向后兼容性

IF 2.9 Q2 MANAGEMENT Strategy Science Pub Date : 2022-11-23 DOI:10.1287/stsc.2022.0177
J. Cox, Paul Crosby, J. McKenzie
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引用次数: 0

摘要

向后兼容性是一种治理策略,平台所有者可以采用它来构建间接网络效应,并鼓励旧兼容软件的所有者更新到较新的硬件模型。之前的研究表明,向后兼容性对硬件销售有积极影响。然而,关于其他相关成本和收益的证据有限。特别是,缺乏证据表明向后兼容性对软件销售的影响,尽管它对于理解与该策略相关的所有可能的网络和销售位移效应很重要。通过使用来自美国电子游戏行业的每周软件级销售数据,我们发现向后兼容的硬件与上一代硬件发布的软件销售增长有关。然而,我们发现,如果向后兼容功能不能在发布时立即可用,则引入向后兼容性可能不会增加新硬件的销售。此外,我们还表明,旧硬件平台的软件销售增长可能会蚕食新平台的软件销售。总的来说,我们的结果表明向后兼容性是时间敏感的,并且涉及几个重要的权衡。因此,我们得出结论,平台所有者需要在实现之前仔细考虑向后兼容性的使用。
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Don’t Look Back? Backward Compatibility in the Video Gaming Industry
Backward compatibility is a governance strategy that can be adopted by platform owners to build indirect network effects and encourage owners of older compatible software to update to newer hardware models. Previous research shows backward compatibility has a positive effect on hardware sales. However, there is limited evidence concerning the other associated costs and benefits. In particular, there is a lack of evidence on the effect of backward compatibility on software sales despite its importance in understanding the full range of possible network and sales displacement effects associated with the strategy. Using weekly software-level sales data from the U.S. video gaming industry, we find that backward-compatible hardware associates with increased sales of software released for the previous hardware generation. However, we find that the introduction of backward compatibility may not increase the sales of new hardware if the feature is not available immediately at launch. Further, we show that the increased sales of software for the old hardware platform may cannibalize software sales for the new platform. Overall, our results suggest that backward compatibility is time-sensitive and involves several important trade-offs. We, therefore, conclude that the use of backward compatibility needs to be carefully considered by platform owners prior to implementation.
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来源期刊
Strategy Science
Strategy Science MANAGEMENT-
CiteScore
6.30
自引率
5.10%
发文量
31
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