激情在企业家应对社交媒体平台危机中的作用

IF 3.8 Q2 BUSINESS EuroMed Journal of Business Pub Date : 2023-08-22 DOI:10.1108/emjb-12-2022-0210
Samira Boussema
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引用次数: 0

摘要

目的本研究考察了激情在危机时期特定性别创业反应中的作用,以及激情如何在数字环境中表现出来。创业激情激发能量、坚韧、自信和动力,为特定经济创造附加值。设计/方法/方法采用定性方法进行半结构化访谈。为了达到研究目的,作者对22名女性企业家和19名男性企业家进行了比较设计。研究结果通过一项定性研究得出的结果证明,创业激情是企业家自信的驱动力。此外,在危机时期,创业激情的性质因性别而异。事实上,女性企业家试图通过创造自己的命运,将自己的生活掌握在自己手中。他们抓住了纯粹技术进步带来的机会,在社交网络上创建了自己的企业,并解决了失业问题。与此同时,男性企业家根据市场供求关系寻找机会,以提高市场份额,并面临危机。实际含义这些发现为社交媒体企业家的研究提供了新的见解。这项研究可以帮助新企业家突出他们的能力,尤其是那些最突出和最核心的能力。独创性/价值这项研究为关于危机时期创业激情的作用和性质的文献增加了一个新的维度。
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Role of passion in entrepreneurial responses to crises on social media platforms
PurposeThis study examines the role of passion in gender-specific entrepreneurial responses in times of crises and how passion manifests itself in a digital environment. Entrepreneurial passion feeds energy, tenacity, self-confidence and momentum, creating added value for a given economy.Design/methodology/approachA qualitative approach was used to conduct semi-structured interviews. To reach the research objectives, the author examined a sample of 22 female entrepreneurs and 19 male entrepreneurs in a comparative design.FindingsThe results obtained through a qualitative study prove that entrepreneurial passion is a driver of self-confidence for entrepreneurs. Moreover, the nature of entrepreneurial passion differs across gender in times of crises. Indeed, female entrepreneurs try to take their lives into their own hands by creating their own destinies. They have seized opportunities arising from purely technological progress to create their own businesses on social networks and solve the unemployment problem. Meanwhile, male entrepreneurs pursue opportunities based on market supply and demand to increase their market share and face a crisis.Practical implicationsThese findings offer novel insights into research on social media entrepreneurs. This study could help new entrepreneurs highlight their abilities, particularly those that are most salient and central.Originality/valueThis study adds a new dimension to the literature on the role and nature of entrepreneurial passion in times of crises.
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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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