Implicit Bias ≠ Bias on Implicit Measures

Abstract People can behave in a biased manner without being aware that their behavior is biased, an idea commonly referred to as implicit bias. Research on implicit bias has been heavily influenced by implicit measures, in that implicit bias is often equated with bias on implicit measures. Drawing on a definition of implicit bias as an unconscious effect of social category cues on behavioral responses, the current article argues that the widespread equation of implicit bias and bias on implicit measures is problematic on conceptual and empirical grounds. A clear separation of the two constructs will: (1) resolve ambiguities arising from the multiple meanings implied by current terminological conventions; (2) stimulate new research by uncovering important questions that have been largely ignored; (3) provide a better foundation for theories of implicit bias through greater conceptual precision; and (4) highlight the broader significance of implicit bias in a manner that is not directly evident from bias on implicit measures.