Exploring Citizen Diplomacy’s Local Impact: The Case of Global Ties Kalamazoo

This article examines the local impact of citizen diplomacy through the case study of a volunteer-driven citizen diplomacy organisation Global Ties Kalamazoo (GTKzoo) based in Kalamazoo, Michigan (United States). Drawing on the data from 25 in-depth interviews with GTKzoo volunteers, this study demonstrates that citizen diplomats view citizen diplomacy as more authentic compared to traditional diplomacy. Representation as a key component of citizen diplomacy is also discussed, with GTKzoo volunteers struggling to reconcile their desire to ‘show the good parts of America’ with their understanding that ‘the good parts’ alone are not giving visitors a complete picture. This study also introduces two approaches to assessing the local impact of citizen diplomacy — instrumental and reflexive. The study concludes that the reflexive approach dominates citizen diplomats’ discussions as they focus on learning from the visitors, feeling inspired to be better community members, and seeing their local community through a more nuanced perspective.