电子竞技中的品牌——世代同侪、价值一致性和媒体参与作为品牌可持续性的先决条件

IF 0.6 Q4 BUSINESS Journal of Media Business Studies Pub Date : 2023-06-22 DOI:10.1080/16522354.2023.2225298
Bastian Kordyaka, Björn Kruse, Björn Niehaves
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Brands in eSports – generational cohorts, value congruence and media engagement as antecedents of brand sustainability
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CiteScore
4.00
自引率
7.70%
发文量
10
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