将学生转化为大学品牌传播者:来自坦桑尼亚高等教育部门的经验证据

IF 2.4 3区 管理学 Q3 BUSINESS Journal of Marketing for Higher Education Pub Date : 2023-03-18 DOI:10.1080/08841241.2023.2177788
David Amani
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Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
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来源期刊
CiteScore
7.80
自引率
42.40%
发文量
37
期刊介绍: The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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