新兴经济体中社会企业的创业导向与创新绩效

S. Oduro
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引用次数: 3

摘要

目的利用企业的资源观,本研究旨在开发一个整体概念模型,以检验加纳新兴经济体中社会企业的创业导向(EO)和创新绩效(INPF)之间的关系。设计/方法/方法采用定量研究方法,通过偏最小二乘结构方程建模,收集和分析206份可用的调查问卷。研究结果表明,EO的所有维度——创新性、主动性、自主性、冒险性和竞争侵略性——都会显著影响社会企业的INPF。然而,配对t检验分析表明,冒险行为的影响大小最大,其次是创新性、主动性、自主性和竞争侵略性。研究结果强调,社会企业必须在其企业战略和举措中利用EO作为战略资产,以实现竞争优势并提高INPF。原创性/价值本研究通过考察EO对社会企业INPF的影响,对现有文献做出了增量贡献;因此,它将EO框架从保守的创业背景扩展到了社会创业背景,从而促进了我们对EO框架在新兴经济体社会创业背景下的发展和应用的理解。该研究以研究结果的理论和管理意义作为结论。
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Entrepreneurial orientation and innovation performance of social enterprises in an emerging economy
Purpose Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana. Design/methodology/approach A quantitative research approach was used to collect and analyse 206 usable survey questionnaires through structural equation modelling-partial least square. Findings Results demonstrate that all the dimensions of EO – innovativeness, proactiveness, autonomy, risk-taking and competitive aggressiveness significantly influence the INPF of social enterprises. However, a paired t-test analysis shows that risk-taking has the largest effect size, followed by innovativeness, proactiveness, autonomy and competitive aggressiveness, in that order. The results highlight that social enterprises must exploit EO as a strategic asset in their corporate strategies and initiatives to realize competitive advantage and enhance INPF. Originality/value This study makes an incremental contribution to the extant literature by examining the impact of EO on INPF of social enterprises; it thus extends the EO framework from the conservative entrepreneurship context to the social entrepreneurship context, thereby advancing our understanding of the development and application of the EO framework in the social entrepreneurship context in emerging economies. The study concludes with the theoretical and managerial implications of the findings.
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来源期刊
CiteScore
3.00
自引率
36.80%
发文量
23
期刊介绍: The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and small business marketing. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to: -The size and structure of the entrepreneurial enterprise. -SMEs and micro businesses approach marketing -Intrapreneurship -The role of entrepreneurship in marketing -The role of marketing in entrepreneurship -How do successful entrepreneurs market their product and services? -Competencies necessary for the successful entrepreneur -The role of entrepreneurship (and, as appropriate, intrapreneurship) in the development of organizations -Life cycles of organizations: the stages in the growth of firms and the analysis of critical episodes -The influence of external help, support, and personal contact networks -Opportunity recognition -Relationships between SMEs and larger firms: how SMEs interact successfully with larger firms and how these larger firms in turn manage their relationships with SMEs -Strategic and management issues that pertain to marketing -Cultural and sociological perspectives of the entrepreneur -Cross-cultural studies and work on developing economies -Appropriate research methodologies
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