Homelessness Prevention through One-To-One Coaching: The Relationship between Coaching, Class Stigma, and Self-Esteem

ABSTRACT Homelessness remains a prevalent issue, and estimates of the number of people without adequate shelter in the UK suggest that the issue is growing. This research draws on literature on the cognitive impact of poverty, stigma, and self-esteem to show how confidence is improved by coaching programmes with those at risk of homelessness. The paper is based on empirical research into one such programme which offers one-to-one guidance on the interlinked issues of financial management, digital skills, and employability. The research shows that coaching helps to provide relief for participants, which in turn frees up “mental bandwidth”, allowing them to focus on issues such as managing debt and rent arrears. Confidence and self-esteem, which are often lowered by class-related stigma, are also shown to improve, and it is concluded here that this is largely due to participants becoming more closely aligned with normative neoliberal assignments of value.