中国奢侈品正品与假冒伪劣产品的选择

Q3 Business, Management and Accounting Journal of Asia-Pacific Business Pub Date : 2020-10-01 DOI:10.1080/10599231.2020.1824522

Jennifer A. Pope, B. Koch, Pamela Tremain Koch

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引用次数: 6

摘要

摘要：我们研究了中国对假冒伪劣奢侈品态度的变化，这些变化影响了购买假冒伪劣奢侈品的选择。采用问卷调查的方法收集了中国两个不同城市的大学生的数据。采用探索性因素分析和logit模型，探讨了中国大学生消费者对真正奢侈品的认知和购买模式。我们发现，对中国持积极态度与拥有真正的奢侈品有关，而以时尚为导向则相反。

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Choosing between Genuine Luxury Products and Counterfeits in China

ABSTRACT We examine the changing attitudes toward genuine and counterfeit luxury goods in China that influence the choice between purchasing fake vs. genuine luxury goods. A questionnaire is used to collect data from Chinese college students in two different cities in China. Exploratory factor analysis and logit models are used to explore perceptions and purchasing patterns of college-aged Chinese consumers with regards to genuine luxury goods. We find that having a positive attitude toward China is associated with owning genuine luxury goods whereas being fashion oriented has the opposite effect.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.