Kyoung-Jae Lee, Minsung Kim, Jin Young Kim, C. Koo
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Exploring a pent-up travel: constraint-negotiation model
ABSTRACT This study proposes a model that links travel constraints with subjective norm as an additional constraint, negotiation, and learned helplessness to the desire under the pandemic and pent-up intention. Extending the constraint-negotiation model, this study analyzed 488 survey data using partial least square structural equation modeling. The results show that pent-up intention for international travel is positively affected by the desire to travel under the pandemic, which can be built up from the individuals’ negotiation strategies under the constraints. These findings elucidates the underlying mechanisms contributing to the rebound effect in international travel.
期刊介绍:
The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.