COVID-19大流行导致的危机管理公关和数字公关的变化

IF 0.5 Q4 COMMUNICATION Central European Journal of Communication Pub Date : 2023-02-24 DOI:10.51480/1899-5101.15.3(32).4

Dariusz Tworzydło, S. Gawroński, Mateusz Lach, Kinga Bajorek

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引用次数: 0

摘要

本文旨在展示COVID-19大流行在多大程度上以及在哪些领域改变了公共关系(PR)市场上提供的服务。本文特别关注危机管理和数字公关。这篇文章基于从242名公关专家那里获得的数据。这项研究是在2020年4月至5月期间使用CAWI技术进行的，当时正值波兰因冠状病毒大流行而出现的最大规模封锁限制期间。收集的数据能够验证一个假设，即在波兰COVID-19大流行期间，这两个公关任务领域的作用得到了加强。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Changes in Crisis Management PR and Digital PR Caused by the COVID-19 Pandemic

This article aims to show to what extent and in which areas the COVID-19 pandemic changed the services available on the public relations (PR) market. In particular, the paper focuses on crisis management and digital PR. The article was based on data obtained from 242 PR specialists. The research was carried out using the CAWI technique in the period April-May 2020, during the largest lockdown restrictions that were recorded in Poland in connection with the coronavirus pandemic. The collected data enabled the verification of a hypotheses stating that during the COVID-19 pandemic in Poland, the role of those two PR task spheres was strengthened.

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来源期刊

Central European Journal of Communication COMMUNICATION-

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Central European Journal of Communication provides an international forum for empirical, critical and interpretative, quantitative and qualitative research examining the role of communication in Central Europe and beyond. The journal welcomes high quality research and analysis from diverse theoretical and methodological approaches, as well as reviews of publications and publishes notes on a wide range of literature on media and communication studies. Submission of original articles is open to all researchers interested in communication and media.