{"title":"衡量利益相关者创造的价值","authors":"Philip Sugai, Gautam Mahajan","doi":"10.1177/02761467231174426","DOIUrl":null,"url":null,"abstract":"This paper outlines how value can be measured across four elements of the firm/stakeholder relationship beyond standard economic measures. It takes into account the perception of financial value along with non-financial benefits provided and received by the firm and its stakeholders. Focusing only upon the economic or financial outcomes of such relationships can lead to erroneous results as the money spent may not create value for the receiver, and could even do significant harm. The aggregation of views across different firms together with the perceptions of various stakeholders will allow for comparisons between firms and stakeholders. Applying this conceptual model will also reveal what is important to the firm versus what is important to the stakeholder. This paper proposes an improved approach to conceptualizing and measuring net value in which businesses can see if the value they provide exceeds the value they receive from stakeholders and vice versa.","PeriodicalId":47896,"journal":{"name":"Journal of Macromarketing","volume":"43 1","pages":"289 - 298"},"PeriodicalIF":3.7000,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Measuring Value Created for and by Stakeholders\",\"authors\":\"Philip Sugai, Gautam Mahajan\",\"doi\":\"10.1177/02761467231174426\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper outlines how value can be measured across four elements of the firm/stakeholder relationship beyond standard economic measures. It takes into account the perception of financial value along with non-financial benefits provided and received by the firm and its stakeholders. Focusing only upon the economic or financial outcomes of such relationships can lead to erroneous results as the money spent may not create value for the receiver, and could even do significant harm. The aggregation of views across different firms together with the perceptions of various stakeholders will allow for comparisons between firms and stakeholders. Applying this conceptual model will also reveal what is important to the firm versus what is important to the stakeholder. This paper proposes an improved approach to conceptualizing and measuring net value in which businesses can see if the value they provide exceeds the value they receive from stakeholders and vice versa.\",\"PeriodicalId\":47896,\"journal\":{\"name\":\"Journal of Macromarketing\",\"volume\":\"43 1\",\"pages\":\"289 - 298\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2023-05-09\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Macromarketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/02761467231174426\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Macromarketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/02761467231174426","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
This paper outlines how value can be measured across four elements of the firm/stakeholder relationship beyond standard economic measures. It takes into account the perception of financial value along with non-financial benefits provided and received by the firm and its stakeholders. Focusing only upon the economic or financial outcomes of such relationships can lead to erroneous results as the money spent may not create value for the receiver, and could even do significant harm. The aggregation of views across different firms together with the perceptions of various stakeholders will allow for comparisons between firms and stakeholders. Applying this conceptual model will also reveal what is important to the firm versus what is important to the stakeholder. This paper proposes an improved approach to conceptualizing and measuring net value in which businesses can see if the value they provide exceeds the value they receive from stakeholders and vice versa.
期刊介绍:
The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.