衡量利益相关者创造的价值

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2023-05-09 DOI:10.1177/02761467231174426
Philip Sugai, Gautam Mahajan
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引用次数: 0

摘要

本文概述了如何在标准经济指标之外,通过企业/利益相关者关系的四个要素来衡量价值。它考虑了公司及其利益相关者对财务价值的感知以及提供和获得的非财务利益。只关注这种关系的经济或财务结果可能会导致错误的结果,因为所花的钱可能不会为接受者创造价值,甚至可能造成重大伤害。将不同公司的观点与不同利益相关者的看法相结合,可以在公司和利益相关者之间进行比较。应用这个概念模型还将揭示什么对公司重要,什么对利益相关者重要。本文提出了一种概念化和衡量净值的改进方法,企业可以看到他们提供的价值是否超过了从利益相关者那里获得的价值,反之亦然。
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Measuring Value Created for and by Stakeholders
This paper outlines how value can be measured across four elements of the firm/stakeholder relationship beyond standard economic measures. It takes into account the perception of financial value along with non-financial benefits provided and received by the firm and its stakeholders. Focusing only upon the economic or financial outcomes of such relationships can lead to erroneous results as the money spent may not create value for the receiver, and could even do significant harm. The aggregation of views across different firms together with the perceptions of various stakeholders will allow for comparisons between firms and stakeholders. Applying this conceptual model will also reveal what is important to the firm versus what is important to the stakeholder. This paper proposes an improved approach to conceptualizing and measuring net value in which businesses can see if the value they provide exceeds the value they receive from stakeholders and vice versa.
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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