Higher aims fulfilled: The Social Capital Academy as a means for advancing underrepresented students in comprehensive university business schools

Current research underscores how a college education can reflect broader social inequality via the disproportionate flow of resources to elite universities and advantaged students. In contrast, underresourced comprehensive universities disproportionately serve minority, first-generation, and working-class students. This article argues that the comprehensive university is uniquely positioned to reduce social inequality and that the comprehensive university undergraduate business school (CUUBS) should test a new approach to education. The article also advocates a substantive response to social inequality by (1) focusing on undergraduate business education within comprehensive universities rather than MBA programs in well-funded, elite business schools, (2) implementing a strategic emphasis on career-related jobs (CRJs) for underrepresented students, and (3) helping students pursue CRJs via the development of a Social Capital Academy (SCA). This article describes the benefits of an SCA for underrepresented students, its requirements and benefits for universities and business communities, and the possibilities for scaling the program to address social inequality. Future applications of the SCA to STEM-related fields are also explored.