Fluctuations of immigration salience: testing alternative explanations of policy salience among US Latinos

Abstract What makes immigration a salient issue among Latinos? We focus on immigration – one of the most pressing issues facing the United States (US) – and evaluate the factors that motivate immigration salience among Latinos over several election cycles. Although immigration policy has been linked with the Latino electorate over the period of our study due to high foreign-born rates and mixed-status families within this community, immigration policy has actually not been the dominant issue for the majority of Latino voters over this time period. Using survey responses from the 2008, 2012 and 2016 elections, we test multiple theories of issue salience by exploring social, political and individual determinants of policy salience among Latino voters. We find that in addition to nativity, consumption of ethnic media and group identity are associated with reporting immigration as a salient issue. These findings provide a valuable addition to literature of public opinion on immigration and the origins of policy issue salience among ethno-racial minorities in the US.