Gender norms and styling in Japanese conversation: A multilevel analysis

The observation that gender differences in Japanese language use are becoming less prevalent as women increasingly use ‘men's language’ appears in popular media from time to time. Some empirical studies support this view. However, such observations are usually based on the consideration of only one or two linguistic features, especially sentence-final forms and personal pronouns. In contrast, this study analyzes the use of multiple linguistic and paralinguistic features related to gender, regarding them as resources for styling identity. According to our analysis of eight same-gender and mixed-gender dyadic conversations of college students, these speakers’ use of features other than sentence-final forms, which we found to vary little by gender, is normatively gendered to a large extent. The study thus demonstrates that the analysis of multiple and multilevel variables enables us to better understand the complex process of styling through the speaker's negotiation of linguistic gender norms in actual practice.