Kognitywne modele metafory wizualnej: teoria, metodologia, analizy

COGNITIVE MODELS OF VISUAL METAPHOR: THEORY, METHODOLOGY, ANALYSES The aim of the article is to present cognitive studies on visual metaphor: selected theories, methods and analyses. An overview of literature shows a growing interest in this area of research worldwide, especially in the light of the “visual turn”. Compared to the scholarly output of foreign researchers, publications of Polish authors are scarce and their results are not systematized. The discussion of the current state of research on visual metaphor is therefore motivated, on the one hand, by knowledge gap, and on the other, by the need to popularize and systematize this area of study in Poland.