19世纪80年代末至40年代英美婴儿食品广告的表现

IF 0.8 Q3 ANTHROPOLOGY Childhood in the Past Pub Date : 2022-07-03 DOI:10.1080/17585716.2022.2095171

D. Cesiri

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引用次数: 3

摘要

摘要19世纪末，随着食品保鲜技术的进步，英国和美国的婴儿食品工业化生产开始了。这也导致了促销广告的繁荣。该研究分析了Allenbury和Mellin品牌在其业务早期（19世纪80年代至40年代）的婴儿食品广告。进行视觉和言语分析以调查广告中儿童的特征。这项研究的目的是了解婴儿食品广告在多大程度上反映了英国和美国社会中儿童角色的变化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Representation of Baby Food Advertisements in the UK and the US from the Late 1880s to the 1940s

ABSTRACT The industrialised production of baby food in the UK and in the USA starts in the late nineteenth century with technological advancements in food preservation. It also led to a flourishing of promotional advertisements. The study analyses baby food advertisements by the brands Allenbury and Mellin at the early stages of their business (1880s–1940s). Visual and verbal analyses are conducted to investigate how children were characterised in advertisements. The aim of the study is to understand the extent to which baby food advertisements were a reflection of the changing role of children in British and American society.

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来源期刊

Childhood in the Past Social Sciences-Anthropology

CiteScore

0.90

自引率

0.00%

发文量

期刊介绍： Childhood in the Past provides a peer-reviewed, interdisciplinary, international forum for the publication of research into all aspects of children and childhood in the past, which transcends conventional intellectual, disciplinary, geographical and chronological boundaries. The editor welcomes offers of papers from any field of study which can further knowledge and understanding of the nature and experience of childhood in the past.