The cross-border e-commerce platform selection based on the probabilistic dual hesitant fuzzy generalized dice similarity measures

Abstract Cross-border e-commerce platform (CBECP) plays a very important role in the development of a cross-border e-commerce (CBEC). How to select the best CBECP scientifically and reasonably is a very critical multi-attribute group decision-making (MAGDM) issue. With the uncertainty of people’s cognition of the objective world, the decision-making process is full of a lot of fuzzy information. In view of the great advantages of probabilistic dual hesitation fuzzy set (FS) in expressing decision-making information, and in combination with the very extensive use of the Dice similarity measure (DSM), a new MAGDM method is proposed for the optimal CBECP selection (CBECPS) under the probabilistic dual hesitation fuzzy (PDHF) environment. First, on the basis of reviewing a large number of documents on the CBECPS for CBEC, the evaluation index system for the CBECPS is constructed; second, several new DSMs are proposed in the PDHF environment; third, based on the two newly proposed probabilistic dual hesitant weighted generalized Dice similarity measures, two novel MAGDM methods are provided for CBECPS, which are used for CBECPS; finally, the two established MAGDM techniques are compared with the existing decision-making methods, and the parameter analysis is carried out to illustrate the effectiveness and superiority of the two established MAGDM techniques. The two established techniques can not only be used for CBECPS of CBEC, but also be extended to similar related research.