Punctuation in Chuvash Media Language

This article raises the question of the need of studying the modern functioning of Chuvash punctuation on the material of the media language. The topic is relevant due to the fact that in the conditions of developing screen culture, journalists influence the mass consciousness intensively, their speech activity makes an impact on the linguistic tastes of society and reflects the main trends in the actual practice of writing. This is clearly seen in the example of such a stylistically and pragmatically significant unit of media speech as an online analytical newspaper headline. Pursuing the intention of persuasion, journalists use expressive punctuation resources in their headline-making, which allows them to enhance the expressiveness of their utterance and encourage Internet users to read the text. The purpose of the work is to identify some common punctuation strategies of network analytical newspaper headlines in Chuvash language. The research material was a card file of analytical materials of the headlines of the online version of The Khypar newspaper for 2017-2021 collected by the author. Relying on an integrated methodology based on the ideas of communicative-pragmatic and psycholinguistic approaches based on the intentional method, the author identified productive punctuation models of the studied titles, revealing the expressive speech-acting potential of Chuvash punctuation. The article presents and characterizes popular punctuation practices of journalists - cases of using a question mark, an exclamation mark, an ellipsis and quotation marks in the header construction. These punctuation tools allow the writer to express an evaluative attitude to the problem being discussed, convey certain emotions, highlight a significant part of the phrase, place semantic accents. The author comes to the conclusion that the study of the functioning of punctuation marks in media texts allows us to shift the focus from the study of punctuation norms to the subject of speech, to his punctuation activity due to specific intentions and communicative situations.